Quote “Väven is a new platform for culture and experiences in Umeå, where people and ideas are woven together —hence the name (transl. “the Weave”). By creating conditions for new collaborations between small and large players in Umeå, this is a place for a broad spectrum of experiences. In Väven, culture is offered in its widest form: from music to food, lectures to recreation, the spontaneous and the organized, private or business.” End quote. Quote taken from vaven.se

Our work was to create a contemporary visual language to communicate and explain the building process via a “moving” web interface imitating tv- or film production. Work also includes the Frutiger Woof, a specially drawn woven typeface for exclusive use in the project.