Utebutiken was founded in 1993 with the idea of selling quality products in the outdoor segment and with a quality the founders themselves stand for and represent. This idea is still, after more than 20 years, their solid foundation.
Offering clothing, travel gadgets, low boots, shoes and equipment for ski alpinism, ski touring, climbing and kayaking, Utebutiken has grown from a small corner shop to a full-sized institiution and has become the obvious choice when it comes to outdoor gadgets in Northern Sweden.
Our work includes visual identity, interior detailing and iconography, and was a collaborative work between SGC and HGID.